Corporate Social Responsibility

 

Prof. Colin Coulson-Thomas

Are you deriving the maximum of benefit from your corporate social responsibility (CSR) budget? How cost-effective is your organisation’s approach?

Could your CSR expenditure simultaneously achieve multiple corporate objectives and benefit your organisation and its people as well as local communities and the environment?

Are there practical and affordable ways of helping people, including customers, to make more responsible and sustainable purchasing and consumption decisions?

How could you achieve greater impact and higher returns from CSR expenditure?

Course Overview
CSR has moved on from cosmetic programmes designed to gain publicity or provide copy for an annual report. The course shows how CSR initiatives can produce business as well as social benefits and their beneficiaries can include  both a company and a range of stakeholders. Mini-case studies will show how CSR projects can generate high returns on investment and further multiple corporate objectives.

Who should attend?
CSR budget holders and ambitious boards and/or management teams who would like to derive greater benefits from their organisations’ initiatives. The programme will benefit directors and managers who would like to learn how to identify areas to support and how to enable people to take healthier and more responsible and sustainable purchasing and consumption decisions. While aimed particularly at directors and entrepreneurs the course will also benefit those holding public body and voluntary sector appointments. 

Delegates:

Individual CSR budget holders and directors, managers, entrepreneurs and those with an interest in achieving greater impact and deriving both business and social benefits from social responsibility programmes.

As a minimum the core boardroom team should attend courses for particular organisations. The maximum will depend upon the number of people for whom the programme is relevant. The approach adopted will reflect the number of attendees and the nature of their interests and needs.

Objectives:
To equip directors, senior managers and those responsible for corporate social responsibility strategies, policies and budgets with an understanding of:

  • how CSR policies and practice have changed and what can be done to simultaneously deliver multiple benefits;
  • effective ways of determining CSR priorities;
  • how to increase business benefits and boost returns on CSR expenditures;
  • practical ways of supporting responsible and sustainable decision making;
  • what ‘superstars’ and successful organisations and work groups do differently;
  • CSR critical success factors; and
  • areas of opportunity for CSR activity. 

Topics/Content:
The course will cover the following topics:

  • CSR Policies and Practices
  • Providing Strategic CSR Direction -Understanding the Business Environment, Visioning, and Differentiation
  • CSR critical success factors
  • Identifying and assessing CSR projects and initiatives
  • CSR opportunities
  • CSR and building customer relationships
  • Enabling more responsible and sustainable decision making
  • Helping people to help themselves
  • Transforming services
  • Affordable and sustainable ways of increasing corporate performance
  • Deriving multiple benefits from CSR
  • ‘New Leadership’ and CSR
  • Next Steps – Formulating and implementing a CSR programme

Course Materials:
All delegates will have access to relevant reading that explains the recommended approach to deriving greater returns and multiple benefits from CSR expenditures

Outcomes:
Many organisations could derive greater and multiple benefits from their CSR expenditures and activities. Delegates will:

  • learn how organisations can achieve greater impacts, higher returns and multiple benefits from CSR activities;
  • find out why some groups and organisations are so much more successful than others at implementing CSR policies;
  • discover CSR critical success factors and what pioneers of new approaches do differently;
  • examine particular areas of CSR opportunity;
  • learn how behaviours can be changed and how people can be helped to help themselves and to act in a more responsible and sustainable way;
  • examine mini-case studies of approaches adopted by particular organisations;
  • discover how CSR can make a significant contribution to achieving both business and social objectives;
  • receive an overview of how ‘New Leadership’ can simultaneously deliver multiple outcomes; and
  • share the experiences of pioneering companies that have used an affordable approach to quickly transform performance and operate efficiently, responsibly and sustainably.

Course Leader:
Prof. Colin Coulson-Thomas, author of ‘Winning Companies; Winning People, Making it easy for average performers to adopt winning behaviours’ is an experienced director and board chairman; an international adviser on director, board and business development; change, talent and knowledge management; learning; and transforming performance; vision holder of major transformation programmes and an international Change Agent and Transformation Leader Award winner. He was the world’s first Professor of Corporate Transformation, has held public appointments at national and local level, and has been a Professor of Competitiveness and Direction and Leadership. He has helped over 100 organizations to improve director, board and corporate performance; reviewed the processes and practices of over 100 companies; and spoken at over 300 conferences and congresses in over 40 countries.

In addition to Winning Companies; Winning People, Colin’s 40 books and reports include Talent Management 2, Transforming Knowledge Management, Transforming Public Services and Developing Directors. Colin has held professorial appointments in Europe, North and South America, the Middle East, India and China, and a variety of private, professional and voluntary sector board roles, including as chairman and president. He has also held public board appointments at national and local level, and is a part-time member of the business school team at the University of Greenwich and an Adjunct Visiting Professor at Manipal University.

A member of ACCA’s Governance, Risk and Performance Global Forum and a Fellow of seven chartered bodies, Colin was educated at the LSE, London Business School, UNISA and the Universities of Aston, Chicago and Southern California. He obtained first place prizes in the final examinations of three professions. His latest publications can be obtained from www.policypublications.com.